Role: Art Direction, Design & Illustration
Client: Club Athleten
CLUB ATHLETEN: FIRST TRAINING THEN GIN TONIC
Club Athleten is more than just another sports club. It's a lifestly and a growing community for Berlin folks who celebrate sports as much as the nightlife. The workouts therefore take place in no ordinary gym. A DJ plays a set during the class and the location appears more like a Berlin underground club. And after the workout, of course, there's a fresh gin and tonic waiting at the in-house bar. To convey this unique club vibe, I developed a bold branding that carries through all the visible appearance, like the interior design, Insta posts, posters and sports clothing.