Role: Concept & Art Direction
Client: Dove
Agency: Edelman
DOVE: LEAVE A COMMENT
2 out of 3 women in Germany experience bodyshaming on social media. Most of the hate comments and fake compliments arise from the impression of anonymity on the web. Our mission: Turn body hate into body love. How: In a PR stunt we bring the abstract social media world into real life. We put a real person into a built Instagram post and ask people to leave a comment.