For Purelei’s summer brand campaign, I created a story that brings the Aloha spirit to life through the journey of two friends on an epic road trip through Hawaii.
Each location celebrates the connection of the two friends making lasting memories. At the same time giving stunning visuals, showcasing the brand’s range of jewelry, sunglasses and clothing in a way that feels effortless and real.
Each location celebrates the connection of the two friends making lasting memories. At the same time giving stunning visuals, showcasing the brand’s range of jewelry, sunglasses and clothing in a way that feels effortless and real.
